2025年2月18日，新加坡永續發展與環境部長傅海燕在國會書面答覆後港單選區議員陳立峰關於新加坡鮮農產品標識在促進本地農產品銷售方面的成效問題。
以下內容為新加坡眼根據國會英文資料翻譯整理：
陳立峰（後港單選區議員）詢問永續發展與環境部長：
（a）自2020年推出的"新加坡鮮農產品"（SG Fresh Produce）標識對促進本地農產品銷售的效果評估方式？
（b）該計劃是否達成提升本地農產品銷售目標？
（c）是否規劃其他方案提升，以幫助本地農場與進口農產品競爭？
傅海燕（永續發展與環境部長）："新加坡鮮農產品"（SG Fresh Produce）標識旨在幫助消費者輕鬆識別本地農產品。新加坡食品局（SFA）調查顯示，記得該標識並因此購買本地農產品的消費者比例從2022年的58%升至2023年的75%。
由於存在供應商和零售商促銷等其他變量，無法單獨歸因使用標識 (SGFP) 的銷售效果。但行業接受度顯著提升：截至2025年1月，使用該標識的農場主、分銷商及零售商達109家，較2020年增長超一倍。
新加坡食品局一直與業界合作，通過其他措施提高本地農產品的需求量。為鼓勵食品企業採購本地農產品，於2023年3月推出"從農場到餐桌認可計劃"，截至2025年1月已有101家餐飲企業加入。我們在政府採購中加入了一項標準，為那些採取了可持續發展措施（如獲得「從農場到餐桌認可計劃」）的企業加分。這些加分增加了他們獲得政府餐飲合同的機會。
此外，新加坡食品局作為行業層面的供需協調機構，一直與新加坡鮮農總會 (SAFEF)緊密合作，促進農民與食品企業簽訂長期商業合同。在新加坡鮮農總會及其合作夥伴的努力下，一些本地種植的蔬菜和魚類現在分別以 「新加坡農夫市集 」和 「海峽鮮魚 」的品牌在職總平價超市價出售。公眾的反應令人鼓舞。例如，自2024年5月推出以來，小白菜的銷量增加了約五倍，去皮羅非魚片等加工魚類產品的銷量增加了兩倍。
新加坡食品局將持續優化政策組合，提升本地農產品市場競爭力。
以下是英文質詢內容：
Mr Dennis Tan Lip Fong asked the Minister for Sustainability and the Environment (a) how is the effectiveness of the SG Fresh Produce (SGFP) logos in promoting the sales of local produce being measured since its introduction in 2020; (b) whether this initiative has achieved its goals of increasing sales of local produce; and (c) whether other schemes are being considered to help local farms better compete against imported produce.
Ms Grace Fu Hai Yien: The SG Fresh Produce (SGFP) logos aim to help consumers easily identify and support local produce. The Singapore Food Agency’s (SFA’s) survey found that the proportion of respondents who recalled seeing the SGFP logos on produce packaging and buying said local produce increased from 58% in 2022 to 75% in 2023.
We are unable to attribute the sales of local produce solely to the use of the SGFP logos as there are other measures such as promotions and publicity efforts by suppliers and retailers. We have observed growing industry acceptance of the SGFP logos. As of January 2025, 109 farmers, distributors and retailers have used the logo on produce packaging and in marketing channels, which is more than double the number since it was first launched in 2020.
SFA has been working with the industry to improve demand offtake for local produce through other initiatives. SFA launched the Farm-To-Table Recognition Programme (FTTRP) in March 2023 to encourage food businesses to procure local produce. As of January 2025, 101 food businesses have been onboarded to the programme. We have incorporated a criterion in Government procurement to give additional points to businesses which have undertaken sustainability initiatives, such as being recognised under the FTTRP. The additional points increase their chances of securing Government catering contracts.
In addition, SFA has been working closely with the Singapore Agro-Food Enterprises Federation Limited (SAFEF), as an industry-level supply and demand aggregator, to facilitate long-term commercial contracts between farmers and food businesses. Through the efforts of SAFEF and its partners, some locally grown vegetables and fish are now sold at selected FairPrice outlets under the brand names 「SG Farmers』 Market」 and 「The Straits Fish」 respectively. Public response has been encouraging. For example, the sales for xiao bai cai have increased about fivefold while sales for processed fish products such as sliced skinless marine tilapia have increased twofold since the launch in May 2024.
SFA will continue to explore initiatives to facilitate demand offtake for local produce.
CF丨翻譯
Alex丨編審
新加坡國會丨來源丨圖源
