2024年5月8日，新加坡通讯及新闻部长杨莉明在国会书面答复马西岭-油池集选区议员任梓铭关于在广告中使用儿童形象的相关问题。
以下内容为新加坡眼根据国会英文资料翻译整理：
广告中使用儿童形象的规定
46. 任梓铭（马西岭-油池集选区议员） 先生就最近一则广告横幅使用了不恰当的儿童形象一事询问通讯与新闻部长：
(a) 关于在广告中使用儿童形象，包括可能人为生成图像的情况，有哪些相关规定？
(b) 通讯及新闻部是否了解新加坡广告标准管理局是否与各组织合作，以确保在所有平台上一致执行广告规定？
(c) 通讯及新闻部是否会审查广告审批程序，以防止今后再发生此类情况？
杨莉明（通讯及新闻部长）女士：新加坡的商业广告由新加坡广告标准管理局（ASAS）根据《新加坡广告行为准则》（SCAP）进行监管。《新加坡广告行为准则》适用于以任何形式或任何媒体出现的任何商品和服务的所有广告。它规定，所有广告都应合法、得体、诚实和真实。
《新加坡广告行为准则》还规定，”在针对或描绘儿童和青少年的营销传播中应特别小心”。这包括确保内容不包含任何可能对儿童造成精神、道德或身体伤害的声明或视觉呈现。
广告在发布之前无需获得新加坡广告标准管理局的批准。新加坡广告标准管理局采用基于举报的方法来审查潜在的广告违规行为。新加坡广告标准管理局通过《新加坡广告行为准则》推广符合道德规范的广告，并可通知广告商修改或撤销被认为违反《新加坡广告行为准则》的广告。新加坡广告标准管理局还定期审查 《新加坡广告行为准则》，以确保其继续解决不断变化的广告环境中的关键问题。这些审查是在与相关政府机构，如信息通信媒体发展管理局、新加坡金融管理局、卫生科学局、新加坡食品局、赌博管制局以及广告行业协商后进行的。新加坡广告标准管理局目前正在进行此类审查。
以下是英文质询内容：
REGULATIONS FOR USE OF CHILDREN’S IMAGES IN ADVERTISING
46 Mr Alex Yam Ziming asked the Minister for Communications and Information with regard to a recent advertisement banner that utilised inappropriate child imagery (a) what are the regulations relating to the use of children’s images in advertising, including situations where images may be artificially generated; (b) whether the Ministry is aware if the Advertising Standards Authority of Singapore collaborates with various organisations to ensure consistent enforcement of advertising regulations across all platforms; and (c) whether the Ministry will review the advertising approval processes to prevent future occurrences.
Mrs Josephine Teo: Commercial advertising in Singapore is regulated by the Advertising Standards Authority of Singapore (ASAS) through the Singapore Code of Advertising Practice (SCAP). SCAP applies to all for any goods and services appearing in any form or any media. It stipulates that all should be legal, decent, honest and truthful.
SCAP also stipulates that “special care should be taken in marketing communication directed towards or depicting children and young people”. This includes ensuring that the content does not contain any statement or visual presentation that might have the effect of harming children mentally, morally or physically.
are not required to be approved by ASAS before they are published. ASAS adopts a complaints-based approach in reviewing potential advertising breaches when reported to them. ASAS promotes ethical advertising through the SCAP and can inform advertisers to amend or withdraw that are deemed to have breached the SCAP. ASAS also periodically reviews the SCAP to ensure it continues to address key issues in the evolving advertising landscape. These reviews are made in consultation with relevant Government agencies, such as the Infocomm Media Development Authority, Monetary Authority of Singapore, Health Sciences Authority, Singapore Food Agency, Gambling Regulatory Authority as well as the advertising industry. ASAS is conducting such a review currently.
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