2024年5月8日，新加坡通訊及新聞部長楊莉明在國會書面答覆馬西嶺-油池集選區議員任梓銘關於在廣告中使用兒童形象的相關問題。
以下內容為新加坡眼根據國會英文資料翻譯整理：
廣告中使用兒童形象的規定
46. 任梓銘（馬西嶺-油池集選區議員） 先生就最近一則廣告橫幅使用了不恰當的兒童形象一事詢問通訊與新聞部長：
(a) 關於在廣告中使用兒童形象，包括可能人為生成圖像的情況，有哪些相關規定？
(b) 通訊及新聞部是否了解新加坡廣告標準管理局是否與各組織合作，以確保在所有平台上一致執行廣告規定？
(c) 通訊及新聞部是否會審查廣告審批程序，以防止今後再發生此類情況？
楊莉明（通訊及新聞部長）女士：新加坡的商業廣告由新加坡廣告標準管理局（ASAS）根據《新加坡廣告行為準則》（SCAP）進行監管。《新加坡廣告行為準則》適用於以任何形式或任何媒體出現的任何商品和服務的所有廣告。它規定，所有廣告都應合法、得體、誠實和真實。
《新加坡廣告行為準則》還規定，」在針對或描繪兒童和青少年的營銷傳播中應特別小心」。這包括確保內容不包含任何可能對兒童造成精神、道德或身體傷害的聲明或視覺呈現。
廣告在發布之前無需獲得新加坡廣告標準管理局的批准。新加坡廣告標準管理局採用基於舉報的方法來審查潛在的廣告違規行為。新加坡廣告標準管理局通過《新加坡廣告行為準則》推廣符合道德規範的廣告，並可通知廣告商修改或撤銷被認為違反《新加坡廣告行為準則》的廣告。新加坡廣告標準管理局還定期審查 《新加坡廣告行為準則》，以確保其繼續解決不斷變化的廣告環境中的關鍵問題。這些審查是在與相關政府機構，如信息通信媒體發展管理局、新加坡金融管理局、衛生科學局、新加坡食品局、賭博管制局以及廣告行業協商後進行的。新加坡廣告標準管理局目前正在進行此類審查。
以下是英文質詢內容：
REGULATIONS FOR USE OF CHILDREN』S IMAGES IN ADVERTISING
46 Mr Alex Yam Ziming asked the Minister for Communications and Information with regard to a recent advertisement banner that utilised inappropriate child imagery (a) what are the regulations relating to the use of children’s images in advertising, including situations where images may be artificially generated; (b) whether the Ministry is aware if the Advertising Standards Authority of Singapore collaborates with various organisations to ensure consistent enforcement of advertising regulations across all platforms; and (c) whether the Ministry will review the advertising approval processes to prevent future occurrences.
Mrs Josephine Teo: Commercial advertising in Singapore is regulated by the Advertising Standards Authority of Singapore (ASAS) through the Singapore Code of Advertising Practice (SCAP). SCAP applies to all for any goods and services appearing in any form or any media. It stipulates that all should be legal, decent, honest and truthful.
SCAP also stipulates that 「special care should be taken in marketing communication directed towards or depicting children and young people」. This includes ensuring that the content does not contain any statement or visual presentation that might have the effect of harming children mentally, morally or physically.
are not required to be approved by ASAS before they are published. ASAS adopts a complaints-based approach in reviewing potential advertising breaches when reported to them. ASAS promotes ethical advertising through the SCAP and can inform advertisers to amend or withdraw that are deemed to have breached the SCAP. ASAS also periodically reviews the SCAP to ensure it continues to address key issues in the evolving advertising landscape. These reviews are made in consultation with relevant Government agencies, such as the Infocomm Media Development Authority, Monetary Authority of Singapore, Health Sciences Authority, Singapore Food Agency, Gambling Regulatory Authority as well as the advertising industry. ASAS is conducting such a review currently.
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