2024年5月8日，新加坡贸工部长颜金勇先生在国会答复陈慧玲议员关于新加坡如何成为具有竞争力的会展旅游目的地相关问题。
以下内容为新加坡眼根据国会英文资料翻译整理：
使新加坡成为具有竞争力的会展旅游（MICE）目的地计划
陈慧玲问贸工部长：
(a)新加坡为成为有竞争力的会展旅游（MICE）目的地有什么计划？
(b)是否有相关的劳动力来支持新加坡成为世界上最好的会展旅游目的地的愿望？
(c)是否预期扩大基础设施以实现这一目标？
颜金勇先生：新加坡作为领先的会展场馆的价值主张在于我们基础设施的质量、我们提供的服务和体验的质量，以及我们与世界的连接。
新加坡旅游局（STB）将在三个方面巩固我们的优势：
第一，信任。作为汇聚全球人才、创意和资本的中立场所，我们备受信赖。新加坡旅游局将继续主导行业活动，如彭博新经济论坛、新加坡金融科技节、新加坡航展、新加坡国际数码周和亚洲科技 x 新加坡。
第二，创新。作为研发和技术的中心，我们将继续举办各种活动，为推动新创意、新产品和新业务提供平台。例如，2023年5月，我们在这里主办的国际商标协会（INTA）2023年年会Live+，组织了一次开放式创新挑战赛，产生了一些获胜创意，如基于人工智能的商标管理解决方案，以及提高行业的业务效率。
第三，可持续性。新加坡将成为亚太地区领先的可持续会展目的地。我们已经制定了目标、标准和认证，与我们的行业伙伴一起实现这一目标。
新加坡会展旅游优势计划（SMAP）是新加坡旅游局用来吸引重要活动到新加坡举办的工具之一。SMAP为活动组织者和会展代表提供优惠，如在新加坡旅游物流和旅游体验方面的折扣。SMAP的资金全部来自参与的行业合作伙伴，如新加坡航空公司、樟宜机场集团（新加坡）私人有限公司和圣淘沙发展有限公司。
新加坡旅游局还制定了长期计划，以满足会展旅游业对基础设施和劳动力的需求。
随着商务活动在形式和规模上的发展，我们正在规划新的会展空间，尽管现有的主要会展场所有足够的容量来满足当前的需求。
在人力方面，包括会展业在内的旅游业劳动力总数已恢复到疫情前水平的 86%。新加坡旅游局与包括新加坡会展组织者和供应商协会（SACEOS）在内的行业伙伴紧密合作，确保我们的会展业员工不断提高技能，满足行业不断发展的需求。例如，新加坡旅游局和新加坡会展组织者和供应商协会于今年1月启动了新加坡会展业可持续发展认证程序，以号召业界采用可持续发展的做法，并深化可持续发展的能力。
有了这些举措和努力，我们有信心新加坡在未来能够举办更多高价值和世界级的会展活动，并继续保持 "世界最佳会展城市 "的称号。
以下是英文质询内容：
PLANS FOR MAKING SINGAPORE COMPETITIVE DESTINATION FOR MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS
24 Miss Cheryl Chan Wei Ling asked the Minister for Trade and Industry
(a) what is Singapore's plan in its aim to be a competitive destination for meetings, incentives, conventions and exhibitions (MICE); (b) whether a relevant workforce will be available to support her aspiration to become the world's best MICE destination; and (c) whether an expansion of infrastructures is expected in order to achieve the goal.
Mr Gan Kim Yong: Singapore's value proposition as a leading MICE venue is the quality of our infrastructure, the quality of services and experiences we provide, as well as our connectivity to the world.
The Singapore Tourism Board (STB) will build on our strengths in three ways.
First, trust. We are trusted as a neutral venue to convene talent, ideas and capital from all over the world. STB will continue to anchor leading industry events, such as the Bloomberg New Economy Forum, the Singapore Fintech Festival, the Singapore Airshow, the Singapore International Cyber Week and Asia Tech x Singapore.
Second, innovation. As a hub for research and development and technology, we will pursue events that provide a launchpad to advance new ideas, products and businesses. For example, the International Trademark Association (INTA) 2023 Annual Meeting Live+ we hosted here, in May 2023, organized an Open Innovation Challenge which produced winning ideas, such as an artificial intelligence-based solution for trademark management and advancing business efficiencies in the industry.
Third, sustainability. Singapore is set to become a leading sustainable MICE destination in Asia-Pacific. We have put in place targets, standards and certification to achieve this ambition together with our industry partners.
The Singapore MICE Advantage Programme (SMAP) is one of the tools STB uses to attract key events to Singapore. SMAP offers privileges to event organisers and MICE delegates, such as discounts on travel logistics and tourist experiences in Singapore. SMAP is fully funded by participating industry partners, such as Singapore Airlines Limited, Changi Airport Group (Singapore) Pte Ltd and Sentosa Development Corporation.
STB also makes long-term plans to address the MICE sector's infrastructure and workforce needs.
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新加坡国会丨来源
