2024年5月8日,新加坡貿工部長顏金勇先生在國會答覆陳慧玲議員關於新加坡如何成為具有競爭力的會展旅遊目的地相關問題。
以下內容為新加坡眼根據國會英文資料翻譯整理:
使新加坡成為具有競爭力的會展旅遊(MICE)目的地計劃
陳慧玲問貿工部長:
(a)新加坡為成為有競爭力的會展旅遊(MICE)目的地有什麼計劃?
(b)是否有相關的勞動力來支持新加坡成為世界上最好的會展旅遊目的地的願望?
(c)是否預期擴大基礎設施以實現這一目標?
顏金勇先生:新加坡作為領先的會展場館的價值主張在於我們基礎設施的質量、我們提供的服務和體驗的質量,以及我們與世界的連接。
新加坡旅遊局(STB)將在三個方面鞏固我們的優勢:
第一,信任。作為匯聚全球人才、創意和資本的中立場所,我們備受信賴。新加坡旅遊局將繼續主導行業活動,如彭博新經濟論壇、新加坡金融科技節、新加坡航展、新加坡國際數碼周和亞洲科技 x 新加坡。
第二,創新。作為研發和技術的中心,我們將繼續舉辦各種活動,為推動新創意、新產品和新業務提供平台。例如,2023年5月,我們在這裡主辦的國際商標協會(INTA)2023年年會Live+,組織了一次開放式創新挑戰賽,產生了一些獲勝創意,如基於人工智慧的商標管理解決方案,以及提高行業的業務效率。
第三,可持續性。新加坡將成為亞太地區領先的可持續會展目的地。我們已經制定了目標、標準和認證,與我們的行業夥伴一起實現這一目標。
新加坡會展旅遊優勢計劃(SMAP)是新加坡旅遊局用來吸引重要活動到新加坡舉辦的工具之一。SMAP為活動組織者和會展代表提供優惠,如在新加坡旅遊物流和旅遊體驗方面的折扣。SMAP的資金全部來自參與的行業合作夥伴,如新加坡航空公司、樟宜機場集團(新加坡)私人有限公司和聖淘沙發展有限公司。
新加坡旅遊局還制定了長期計劃,以滿足會展旅遊業對基礎設施和勞動力的需求。
隨著商務活動在形式和規模上的發展,我們正在規劃新的會展空間,儘管現有的主要會展場所有足夠的容量來滿足當前的需求。
在人力方面,包括會展業在內的旅遊業勞動力總數已恢復到疫情前水平的 86%。新加坡旅遊局與包括新加坡會展組織者和供應商協會(SACEOS)在內的行業夥伴緊密合作,確保我們的會展業員工不斷提高技能,滿足行業不斷發展的需求。例如,新加坡旅遊局和新加坡會展組織者和供應商協會於今年1月啟動了新加坡會展業可持續發展認證程序,以號召業界採用可持續發展的做法,並深化可持續發展的能力。
有了這些舉措和努力,我們有信心新加坡在未來能夠舉辦更多高價值和世界級的會展活動,並繼續保持 "世界最佳會展城市 "的稱號。

以下是英文質詢內容:
PLANS FOR MAKING SINGAPORE COMPETITIVE DESTINATION FOR MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS
24 Miss Cheryl Chan Wei Ling asked the Minister for Trade and Industry
(a) what is Singapore's plan in its aim to be a competitive destination for meetings, incentives, conventions and exhibitions (MICE); (b) whether a relevant workforce will be available to support her aspiration to become the world's best MICE destination; and (c) whether an expansion of infrastructures is expected in order to achieve the goal.
Mr Gan Kim Yong: Singapore's value proposition as a leading MICE venue is the quality of our infrastructure, the quality of services and experiences we provide, as well as our connectivity to the world.
The Singapore Tourism Board (STB) will build on our strengths in three ways.
First, trust. We are trusted as a neutral venue to convene talent, ideas and capital from all over the world. STB will continue to anchor leading industry events, such as the Bloomberg New Economy Forum, the Singapore Fintech Festival, the Singapore Airshow, the Singapore International Cyber Week and Asia Tech x Singapore.
Second, innovation. As a hub for research and development and technology, we will pursue events that provide a launchpad to advance new ideas, products and businesses. For example, the International Trademark Association (INTA) 2023 Annual Meeting Live+ we hosted here, in May 2023, organized an Open Innovation Challenge which produced winning ideas, such as an artificial intelligence-based solution for trademark management and advancing business efficiencies in the industry.
Third, sustainability. Singapore is set to become a leading sustainable MICE destination in Asia-Pacific. We have put in place targets, standards and certification to achieve this ambition together with our industry partners.
The Singapore MICE Advantage Programme (SMAP) is one of the tools STB uses to attract key events to Singapore. SMAP offers privileges to event organisers and MICE delegates, such as discounts on travel logistics and tourist experiences in Singapore. SMAP is fully funded by participating industry partners, such as Singapore Airlines Limited, Changi Airport Group (Singapore) Pte Ltd and Sentosa Development Corporation.
STB also makes long-term plans to address the MICE sector's infrastructure and workforce needs.
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