OGAWA AISLAND
- Jewel Changi Airport | Singapore
智慧生活
奧佳華（OGAWA）創立於1996年，在全球已擁有800多家品牌專賣店/專櫃。新加坡星耀樟宜機場奧佳華旗艦店，是亞洲第一家旗艦店。作為按摩椅的巨頭，其品牌的未來發展，著眼於將智慧科技融入健康生活。該店由新加坡SODA設計事務所（Spirit of Design Analogy Pte Ltd）負責設計，旨在打造『智能感生活環境』體驗。這是一個四方格的空間，設計師以圓弧設計來柔化空間，減少冷硬筆直的感覺，在空間的任何角落都不會看到尖角。LED燈帶使有圓角和弧度的屏風及牆面更有線條美，也能豐富空間層次，視覺上更能突出其智能產品。因店內設有中醫問診房間，白色的選用會比較符合其醫療形象。再用木色和灰色搭配大量留白，設計出帶有『安靜』氣質的舒適空間，讓客戶有更好的按摩體驗。為迎合現代人自由工作需要的攜帶型按摩產品，設計了專門擺放的圓形專櫃。並設有三個不同的高度用來擺放產品，使每個產品都可以被看見，內嵌式軟燈帶也能圓潤細節。
Smart Healthcare Lifestyle
Ogawa Group is an internationally renowned Heath and Wellness brand with a fast growing presence on a global scale. It has more than 800 retail stores worldwide since its founding in 1996. SODA is proud to be engaged as the Design Consultant for their largest flagship store in Asia which is located at Jewel Changi Airport. The store includes a robotic TCM massage clinic that provides in-house consultancy on any chiropractic enquires. The design narrative is envisaged as a hybrid of smart technology conjoining a retail lifestyle experience. The use of a guiding stream of light that beams across the spaces and direct the audience into the retail environment, thus highlighting its products. It naturally informs the soft edges at corners of the walls that are seamlessly connected throughout the various spatial zonal. Generally the white environment mimics a research laboratory and is paired with muted hues of timber grains to tone down the sobriety of a medical facility in order to achieve a well balance spatial design language. A circular fixture is designed with three levels of display heights to feature smaller products. The varying heights of the fixture allows audience to instantly browse and encourages direct interaction with the products.
